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Yahoo! HotJobs Super Recruiter > Results

Happy Worker helped create the characters, provided copy suggestions, designed the packaging and created the action figures using our existing models and new designs. At regular steps Yahoo! provided feedback or approval. We coordinated shipping of the toys to different locations throughout the United States, under very tight timelines.

The Super Recruiter campaign extended both before and after SHRM 2005, the largest HR conference in the world, where attendees received their own Super Recruiter Action Figure. They also took part in superhero themed activities at the Yahoo! HotJobs booth.

Feedback from attendees was terrific and the promotion was one of the most highly talked about at the show. The campaign resulted in more than 200% more qualified leads and a large number of post-show leads from the custom action figures alone. Due to the results Yahoo! extended the campaign through a number of additional trade shows in the Fall.

Yahoo! HotJobs booth featuring Super Recruiter, SHRM 2005